Black Friday is approaching, and I know many of you are scratching your heads, wondering how you can use this shopping frenzy to inject some cash into your business without dropping prices left, right, and centre.

Let’s get you set up with a few no-nonsense, creative ways to turn Black Friday into a cash-boosting opportunity for your business – and do it in a way that builds long-term value. It’s time to make some noise (but in a clever, classy way) and attract clients who are ready to say “yes!” to working with you.

1. Build the Buzz Early and Often

Let’s clarify: excitement doesn’t start on Black Friday morning. It starts NOW. Get your audience intrigued and curious, even if you’re still pulling the final plan together. Tease them a little; let them know something exciting is coming. This is how you build that anticipation – and believe me, even the quietest lurkers who never hit ‘like’ are watching closely.

Your Move:

• Share Hints: Use your social media stories and posts to start the hype. Drop a hint about what’s coming and watch the intrigue grow.
• Nudge the Quiet Followers: Stay consistent. People may not engage, but they are paying attention – and on Black Friday, they’ll be ready to take action.

 

2. No Big Discounts – Instead, Think Multi-Tiered Offers

Let’s ditch the big discounts on your main services. Once you drop the price, it’s tough to get clients back to full price later on. Instead, let’s get a little more strategic. Create three tiers of offers—low, mid, and premium—giving clients options while maintaining the value of what you offer.

Example:

• Low-Cost Entry: Offer a starter product—something low-cost but valuable—that will attract people to your world, like a downloadable guide or workshop.
• Mid-Tier: Think of a bundled service or product at a special Black Friday rate. Maybe it’s an online course or a mini-coaching session.
• High-Tier: This is your exclusive offer – something personal, in-depth, and high-value for clients who are ready to go all in.

3. Create Passive Income Products That Serve All Year

If you’re only selling one-to-one services, it’s time to start thinking about ways to work smarter, not harder. What can you create that clients could pay for repeatedly – even while you’re kicking back with a cuppa?

Passive Product Ideas:

• Subscription Model: Set up a low-cost monthly subscription where clients can get your insights, resources, and maybe a live Q&A occasionally.
• Digital Course or Workshop: Host on a platform like Kajabi, or even keep it simple with a private Facebook group. There are loads of options for delivering something valuable at scale.
• Ready-Made Downloads: An eBook, a planner, checklists – anything that offers value and solves a problem for your clients.

 

4. Go Big with a Black Friday VIP Package

If you want to attract high-value clients, offer them something exclusive. A Black Friday VIP Package is a perfect way to showcase your expertise and give clients the next-level experience they crave.

Example:
Imagine you’re a sleep consultant. You could offer a VIP half-day session to create a custom sleep plan, helping parents solve their little ones’ sleep troubles in record time. It’s new, it’s exclusive, and it’s just what they need.

5. Add Affiliate Marketing

Fancy making a bit of income on the side without having to sell your own services? Enter affiliate marketing. Amazon’s affiliate programme is a straightforward way to recommend products your clients will love – and earn a commission every time someone buys through your link. It’s a fab way to monetise without the hard sell.

Ideas for Affiliate Products:

• Sleep Consultants: Products like white noise machines, baby swaddles, or sleep sacks.
• Pregnancy Coaches: Tens machines, birth balls, and other useful items for expectant mums.

Bonus Tip: When someone clicks on your link, you get a cookie on their device (not the edible kind, sadly), so anything they buy within a set period (usually 30 days) nets you a commission. A simple recommendation from you could pay off handsomely!

6. Vouchers Make Perfect Gifts for Parents (and Parentpreneurs!)

Christmas is around the corner, and let’s be honest – parents often avoid treating themselves. This Black Friday, give them a reason to offer vouchers for your services. Clients can grab one for themselves, or loved ones can gift them something genuinely useful.