Let’s get real: December is one of the busiest times of the year, both personally and professionally. But it’s also packed with opportunities to engage, inspire, and, yes, even convert! If planning a full month of content sounds daunting, don’t worry. I’m here to help you create a plan that lets you focus on celebrating the season while keeping your business visible and growing.

1. Prepare and Plan Ahead

First, a little planning can make all the difference. In our Social Media Sandbox, we’ve got an array of ready-made posts and captions tailored for December—easy to use, brand, and post. If you prefer to brainstorm and create your own content, I GET IT! As a content creator, that is my zone, and I absolutely love creating, brainstorming and coming up with ideas for both MyBump2Baby and my clients. Think about upcoming awareness days and how you can use them to your advantage.

2. Highlight Seasonal Relevance

December content is a breeze if you play into the festive themes. Don’t overthink it. Whether you’re talking bedtime routines for parents with young kids during darker evenings, Christmas crafts for toddlers, or prepping for a New Year’s fresh start, there’s something for every niche. And remember—people might not always like or comment, but they’re watching, and your posts are making an impact.

3. Gift Guides & Recommendations

Everyone loves a good gift guide! Not only do gift guides help your followers find unique presents, but they can also be a great way to earn extra income if you’re part of affiliate programs like Amazon Associates. Share items that you love or that your clients swear by, like pregnancy pillows, baby-safe sleepwear, or toddler-friendly Christmas movies.

4. The Power of Consistency (Without Burnout)

Even if it’s just a few posts per week, staying consistent helps you stay top of mind. And you don’t have to post every day. December is more about quality than quantity—sharing meaningful tips, heartfelt messages, or small snippets that let your audience know you’re there for them.

5. Run a Festive Giveaway

The holiday spirit is all about giving! Hosting a small giveaway doesn’t have to be grand. A free session or a small gift card can bring in a lot of engagement, reach new audiences, and spread a little holiday cheer.

6. Offer Gift Vouchers for Your Services

The holiday season is the perfect time to promote gift vouchers for your services. For example, if you’re a sleep consultant, imagine how delighted a sleep-deprived parent would be to receive a session as a gift. Make it easy for clients to buy vouchers with a beautiful design, and encourage them to give the gift of peace (and sleep!).

7. Set Goals for the New Year

This is the time to gently remind your followers of the fresh opportunities that 2025 can bring. From “New Year, New You” offers to help clients envision their year ahead, this season is ideal for positioning your services as the perfect start to their goals in 2025.

8. Mental Health Awareness in Your Content

While December is festive, it can be a challenging time for some. Keep in mind that for many, the holidays are bittersweet. When creating content, consider adding compassionate messages that acknowledge the mental health struggles people may be facing, offering support, or just a reminder to be gentle with themselves